25th April, 2016: Sansui added 10 new models of Smart TVs to its fleet yesterday. With the presence of players of team KKR, Sansui unveiled their latest series yesterday at a hotel in Mumbai. Of these their flagship was the Sansui Curve 4K Ultra HD LED with Golden Bezel.
Sansui is associated with the IPL team KKR since 3 years. Their association with the team has proven to be fruitful as they continue their tie up and target to capture 10% market share this year in Indian television category.
Gautam Gambhir, Andre Russell & Brad Hogg were present during the launch event. While Mr. Amitabh Tiwari, COO, Sansui threw some focus on the company’s further road map with the new line of products.
The shape of the Sansui Curve 4K Ultra HD LED TV provides wider viewing angles to improve the user experience. The 4K Ultra HD resolution will make the images appear lively along with some 3D glasses.
It comes with inbuilt Wi-Fi connectivity which makes this Smart TV very efficient to browse over the internet. The design team has added a Golden Bezel which gives an elegance look to the device. This 65 inches (165cm) device is priced at Rs. 2,70,000/-
Along with this, there were other range of TVs unveiled- 4K Ultra HD LED, Smart Connect TV & Full HD TV. The devices ranged across different sizes & different prices.
Mr. Venky Mysore, CEO & MD of KKR mentioned that the association gives the user the most amazing experience. Sansui plans to launch a 360 degree marketing plan to promote this new series.