Our team at MOBILE JURY conducted a survey with the smartphone buyers of Mumbai. Thanks to ASUS India PR for giving us the device and additional time for conducting the survey.
The survey was conducted on Asus ZenFone 2 Laser with 212 people outside various mobile shops in south Mumbai on the topic- Check The Features, Guess The Price.
The survey saw participants from all the age groups and gender, residents of Mumbai. One condition, they should be using a smartphone.
The Real Show:
We used a sticker on the brand logo on the device at the front and the back. Then we took the device and its features to the common users. First we show the camera quality of the device and the front beautification mode. Interestingly people were amazed at the front beatification mode
One of the person even commented as the phone being similar to the famous India fairness brand- Fair & Lovely (Disclaimer: no affiliations with the brand).
Then we have a glance at the Selfie Panorama mode. Again many surprises from the users. Almost 95% of the users had never heard about having such Selfie-Panorama mode in a Smartphone where they can cover a wide range in one Selfie pic.
After that we show done UI features and customization options. We also gave some users to play short stances of some games (if they would agree too) like Asphalt 8, Fifa 15, Temple Run 2, etc.
After such session (of approx 5 min) we ask what should be the price point of the device. Here is the catch.
Almost 79% of the users gave the price range which was much higher than its actual price. Check out the stats-
|8000 to 11999||14||6.6%|
|12000 to 15999||20||9.4%|
|16000 to 21999||167||78.8%|
|22000 to 24999||10||4.7%|
Handful people guessed the phone to be Asus phone because of the design at the bottom of the screen.
Out of those, some gave the perfect answer on the phone model and the price. All these people were youngsters (between 15 to 30).
Note: We did not take personal details and photos of all our participants to respect their privacy.
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